I am a huge fan of HBO Go. They have great content with award winning shows such as The Sopranos, Six Feet Under, The Wire and more. Ever since they launched this app I knew it was a winner. Who doesn’t like to have access to their favorite HBO series anytime they wish? Plus they have some pretty good foreign films and documentaries as well. The app is a home run and I have been hoping they make this app into a stand alone as I would happily pay $8/month for it.
This week HBO and Amazon announced that they have signed a deal that will allow HBO content (3 years or older) to be streamed on Amazon Prime (starting May 21). I was thrilled to hear this news. Even though I don’t have Amazon Prime yet it is a good sign that HBO is moving in the right direction when it comes to making HBO content available outside of the obligatory cable subscription.
I know HBO has been keeping a close eye on broadband users vs cable users. In fact, HBO president recently said that for now it does not make business sense to offer the HBO Go app separately because there are only 9 million broadband users vs 70 million cable users. But he did say they could do it in the future as they would hate to leave money on the table. I guess this is their way of testing the waters and I’m happy that they are taking this first step. After all, this is what people want. Moving forward, more and more people will be dropping expensive cable subscriptions for online streaming options. I know some of my family and friends are growing tired of the high cost of cable. When you have such a great app you don’t want to be left behind.
I had commented previously that I would hate to see the HBO Go app go down like Blackberry and their BBM instant messenger. I would say BBM was the best instant messenger out there but it was only available on blackberries and we all know what happened to that company. They have finally rolled the BBM program to android and iphones but I think they want to keep reviving the blackberry! People have moved on. No one is going back to the blackberry.
I say give the people what they want or they will move on and forget about your awesome product.
I’ll definitely be considering an Amazon Prime subscription after this announcement. How about you?